Privacy Policy

This Privacy Policy describes how Via 313 ("we," "us," "our," or "the Company") collects, uses, stores, discloses, and protects the personal information of individuals ("you," "your," or "user") who visit our website at bbq-via313.click, place orders, interact with our digital platforms, or otherwise engage with our food services. We are committed to protecting your privacy and handling your personal data in a transparent, lawful, and responsible manner.

By accessing or using our website and services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of our website and services immediately.

We comply with applicable United States federal and state privacy laws, including but not limited to the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other applicable consumer protection regulations.

1. About Us

Via 313 is a food service business operating in the United States. We offer Detroit-style pizza and related food products through our website and physical locations. Our contact details for all privacy-related matters are as follows:

For any privacy inquiries, requests, or complaints, you may contact us directly using the email address listed above. We aim to respond to all privacy-related inquiries within thirty (30) calendar days.

2. Scope of This Privacy Policy

This Privacy Policy applies to:

• All visitors and users of the website bbq-via313.click
• Customers who place online orders or make reservations through our digital platforms
• Individuals who sign up for our loyalty programs, newsletters, or promotional communications
• Individuals who interact with us through social media platforms or third-party review sites
• Any person who contacts us through our provided contact channels, including email and telephone

This policy does not apply to third-party websites, services, or applications that may be linked to or from our website. We encourage you to review the privacy policies of any third-party platforms you interact with independently.

3. Information We Collect

We collect various categories of personal information depending on how you interact with us. The information we collect falls into the following categories:

3.1 Personal Identification Information

When you create an account, place an order, sign up for a loyalty program, or otherwise voluntarily provide information to us, we may collect:

• Full name
• Email address
• Phone number
• Mailing or delivery address
• Date of birth (where applicable, for promotional purposes or age verification)
• Username and password for online accounts
• Profile preferences and food order history

3.2 Payment and Financial Information

When you complete a transaction on our platform, we collect billing information necessary to process your payment. This may include:

• Credit or debit card information (processed securely through our third-party payment processors)
• Billing address
• Transaction amount and order details

Please note that we do not directly store full credit card numbers or sensitive financial data on our own servers. All payment processing is handled by PCI-DSS compliant third-party payment processors.

3.3 Usage Data and Technical Information

When you visit our website, we automatically collect certain technical information through our servers and analytics tools, including:

• IP address
• Browser type and version
• Operating system and device type
• Referring website or URL
• Pages viewed and time spent on each page
• Clickstream data and navigation paths
• Date and time of your visit
• Search queries made on our website

3.4 Cookie and Tracking Data

We use cookies, web beacons, pixel tags, and similar tracking technologies to collect data about how you interact with our website. This includes session cookies, persistent cookies, and third-party analytics cookies. Please refer to Section 9 of this policy for detailed information about our use of cookies and how you can manage your cookie preferences.

3.5 Communications Data

If you contact us by email, phone, or through any feedback forms on our website, we may retain a record of your communications, including the content of your messages, for customer service and legal purposes.

3.6 Marketing Preferences

We collect information about your marketing preferences, including whether you have opted in or out of receiving promotional communications, your newsletter subscription status, and any promotional codes or offers you have used.

3.7 Information from Third Parties

We may receive information about you from third-party sources, such as:

• Social media platforms (if you interact with our social media pages or use social login features)
• Online delivery aggregators and platforms that carry our menu
• Marketing and advertising partners
• Analytics providers
• Publicly available sources

3.8 Information You Provide Voluntarily

You may also provide us with additional information voluntarily, such as dietary preferences, special instructions with orders, feedback, survey responses, or other details you choose to share when interacting with our services.

4. How We Use Your Information

We use the personal information we collect for the following purposes:

4.1 Service Provision and Order Fulfillment

• To process and fulfill your food orders, deliveries, and reservations
• To create and manage your online account
• To send you order confirmations, receipts, and updates regarding your purchases
• To handle returns, refunds, or complaints related to your orders
• To communicate with you about your transactions or account activity

4.2 Customer Support

• To respond to your inquiries, questions, and support requests
• To troubleshoot technical issues with our website or services
• To improve the quality of our customer service interactions

4.3 Marketing and Promotional Communications

• To send you promotional emails, newsletters, or special offers about our menu items and events, where you have provided your consent or where we have a legitimate interest in doing so
• To personalize marketing content based on your order history and preferences
• To administer loyalty programs, contests, sweepstakes, or referral promotions
• To display targeted advertising through our own channels and third-party advertising networks

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any promotional email or by contacting us at [email protected].

4.4 Analytics and Service Improvement

• To understand how users interact with our website and identify areas for improvement
• To analyze trends, traffic patterns, and user behavior to enhance the user experience
• To develop new menu items, features, or services based on user feedback and demand
• To conduct internal research and business intelligence activities

4.5 Legal Compliance and Safety

• To comply with applicable federal and state laws, regulations, and legal processes
• To detect, prevent, and investigate fraud, security breaches, and other harmful activities
• To enforce our Terms of Service and other agreements
• To protect the rights, property, and safety of Via 313, our employees, customers, and the public

4.6 Business Operations

• To process payments and manage billing
• To maintain and improve our IT infrastructure and website security
• To conduct internal audits and record-keeping
• To support mergers, acquisitions, or other corporate transactions, where applicable

5. Legal Basis for Processing Your Information

Where applicable under United States law and relevant state privacy regulations, we process your personal information based on one or more of the following legal grounds:

• Contractual Necessity: Processing is necessary to fulfill your orders and deliver the services you have requested.
• Legitimate Interests: Processing is in our legitimate business interests, such as improving our services, preventing fraud, and conducting marketing activities, provided those interests are not overridden by your rights and interests.
• Legal Obligation: Processing is necessary to comply with applicable laws, regulations, or court orders.
• Consent: Where you have given us explicit consent to process your data for a specific purpose, such as subscribing to marketing communications.

6. Sharing Your Information with Third Parties

We do not sell your personal information to third parties for monetary compensation. However, we may share your information in the following circumstances:

6.1 Service Providers and Business Partners

We work with trusted third-party companies that provide services on our behalf, including but not limited to:

• Payment processors — to securely handle financial transactions
• Delivery and logistics partners — to fulfill food delivery orders
• Email service providers — to send transactional and marketing emails
• Web hosting and cloud infrastructure providers — to maintain our website and data systems
• Analytics providers — such as Google Analytics, to analyze website traffic and user behavior
• Customer relationship management (CRM) platforms — to manage customer data and communications
• Advertising and marketing platforms — to serve targeted advertisements

All third-party service providers are contractually required to use your information only for the purposes for which it was disclosed and to maintain appropriate security measures to protect your data.

6.2 Legal and Regulatory Disclosures

We may disclose your personal information if required to do so by law or in response to valid legal requests, including:

• Compliance with a court order, subpoena, or legal process
• Requests from federal, state, or local government authorities
• Investigations by law enforcement agencies
• Protection of national security or public safety

6.3 Business Transfers

In the event that Via 313 is involved in a merger, acquisition, sale of assets, reorganization, or other business transfer, your personal information may be transferred as part of that transaction. We will notify you of any such change in ownership or use of your personal information, as required by applicable law.

6.4 Protection of Rights

We may share your information when we believe disclosure is necessary to protect our rights, enforce our Terms of Service, investigate fraud or security incidents, or protect the safety of our users, employees, or the public.

6.5 With Your Consent

We may share your information with other third parties with your explicit consent or at your direction.

7. Data Security

We take the security of your personal information seriously and implement a range of technical, administrative, and physical safeguards to protect it from unauthorized access, loss, misuse, alteration, or destruction.

7.1 Security Measures We Employ

• Encryption: We use Secure Socket Layer (SSL) / Transport Layer Security (TLS) encryption to protect data transmitted between your browser and our website.
• Access Controls: Access to personal data is restricted to authorized personnel who require it to perform their job functions, and is subject to strict confidentiality obligations.
• Secure Payment Processing: All payment transactions are processed through PCI-DSS compliant payment gateways. We do not store full payment card data on our systems.
• Regular Security Assessments: We conduct periodic reviews of our security practices and systems to identify and address potential vulnerabilities.
• Data Minimization: We collect only the data that is necessary for the purposes described in this policy.
• Incident Response: We maintain procedures for detecting, responding to, and notifying affected individuals and authorities in the event of a data breach, as required by applicable law.

7.2 Limitations

While we employ industry-standard security measures, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security of your personal information. In the event of a security incident that affects your data, we will notify you as required by applicable federal and state breach notification laws.

8. Your Privacy Rights

Depending on your state of residence and applicable law, you may have certain rights regarding the personal information we hold about you. We are committed to honoring these rights to the fullest extent required by law.

8.1 Rights Under the California Consumer Privacy Act (CCPA/CPRA)

If you are a California resident, you have the following rights under the CCPA as amended by the CPRA:

• Right to Know: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you, the purposes for which it was collected, the categories of sources from which it was collected, and the categories of third parties with whom we have shared it.
• Right to Delete: You have the right to request that we delete your personal information, subject to certain exceptions permitted by law.
• Right to Correct: You have the right to request that we correct inaccurate personal information we hold about you.
• Right to Opt-Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising purposes. You may exercise this right by contacting us at [email protected].
• Right to Limit Use of Sensitive Personal Information: Where applicable, you have the right to limit the use and disclosure of sensitive personal information to purposes necessary for providing services.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. We will not deny you goods or services, charge you different prices, or provide a different quality of service as a result of exercising your privacy rights.

8.2 General Privacy Rights (All Users)

Regardless of your state of residence, we extend the following rights to all users of our services:

• Right to Access: You may request a copy of the personal information we hold about you.
• Right to Correction: You may request that we correct or update inaccurate or incomplete information.
• Right to Deletion: You may request that we delete your personal information from our records, subject to applicable legal and operational obligations.
• Right to Data Portability: Where technically feasible, you may request that we provide your personal data in a structured, commonly used, machine-readable format.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.
• Right to Opt-Out of Marketing: You may opt out of receiving promotional communications from us at any time.

8.3 How to Submit a Privacy Request

To exercise any of your privacy rights, please submit a request to us by:

• Email: [email protected]

We will verify your identity before processing any request by asking you to confirm certain information associated with your account or relationship with us. We will respond to your request within forty-five (45) calendar days as required under the CCPA/CPRA. If we need additional time (up to a further 45 days), we will notify you of the extension and the reason for it.

You may designate an authorized agent to make requests on your behalf. Authorized agents must provide written authorization from you and may be required to verify their identity and authority to act on your behalf.

9. Cookie Policy

Our website uses cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, and serve relevant content and advertising.

9.1 Types of Cookies We Use

• Essential Cookies: These are necessary for the website to function properly and cannot be switched off in our systems. They are typically set in response to actions you take, such as logging in or filling out forms.
• Performance and Analytics Cookies: These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our website. Data collected is aggregated and anonymous.
• Functional Cookies: These cookies enable the website to provide enhanced functionality and personalization, such as remembering your preferences and order history.
• Targeting and Advertising Cookies: These cookies are set through our site by our advertising partners and may be used to build a profile of your interests and show you relevant advertisements on other sites.

9.2 Managing Your Cookie Preferences

Most web browsers allow you to control cookies through their settings. You can typically set your browser to refuse all cookies, alert you when cookies are being sent, or delete cookies that have already been set. Please note that restricting cookies may affect the functionality of certain features on our website.

You may also opt out of interest-based advertising by visiting the Network Advertising Initiative (NAI) Opt-Out Tool or the Digital Advertising Alliance (DAA) Opt-Out Page.

For detailed information about the specific cookies we use and your options for managing them, please contact us at [email protected].

10. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, to comply with legal obligations, resolve disputes, and enforce our agreements. The specific retention periods we apply are as follows:

When your personal information is no longer required, we will securely delete or anonymize it in accordance with our data retention procedures. In some cases, data may be retained for longer periods where required by law or where we have a legitimate ongoing need.

11. Children's Privacy

Our website and services are intended for users who are 18 years of age or older. We do not knowingly collect, use, or disclose personal information from children under the age of 13 without verifiable parental consent, in accordance with the Children's Online Privacy Protection Act (COPPA).

If you are under the age of 18, please do not use our website or services without the supervision and consent of a parent or legal guardian. We do not direct our services or marketing communications to minors.

If we become aware that we have inadvertently collected personal information from a child under the age of 13 without appropriate consent, we will take immediate steps to delete such information from our records. If you believe that we may have collected information from a child under the age of 13, please contact us immediately at [email protected].

12. International Data Transfers

Via 313 operates primarily within the United States. However, some of the third-party service providers we work with may be located in or operate from other countries, which means your personal information may be transferred to, stored, and processed outside of the United States.

When we transfer personal information internationally, we take steps to ensure that appropriate safeguards are in place to protect your data and that the transfer complies with applicable law. These safeguards may include:

• Contractual protections with our third-party service providers that require them to handle your data in a manner consistent with applicable privacy laws and industry standards
• Use of service providers who maintain adequate data protection certifications or frameworks
• Other legally recognized transfer mechanisms as appropriate

By using our website and services, you acknowledge and consent to the potential transfer of your information to countries outside of the United States, which may have different data protection laws than your jurisdiction of residence.

13. Third-Party Links and Services

Our website may contain links to third-party websites, social media platforms, online ordering aggregators, or other external services. These third-party sites operate independently from Via 313 and are governed by their own privacy policies. We are not responsible for the privacy practices or content of any third-party websites, and we encourage you to review their privacy policies before providing any personal information.

The inclusion of a link on our website does not imply endorsement of the linked site or its privacy practices by Via 313.

14. Do Not Track Signals

Some web browsers may transmit "Do Not Track" (DNT) signals to websites and other online services. There is currently no universally accepted standard for how websites should respond to such signals. At this time, our website does not respond to DNT signals or similar mechanisms. However, we provide you with the ability to manage your cookie preferences and opt out of marketing communications as described in this policy.

California residents should note that the CCPA provides specific rights regarding the sale and sharing of personal information, which are addressed in Section 8 of this policy.

15. How to File a Complaint

If you believe that your privacy rights have been violated or that we have not handled your personal information in accordance with this Privacy Policy or applicable law, we encourage you to first contact us directly so that we can work to resolve the matter promptly.

15.1 Contact Us First

Please submit your complaint or concern in writing to:

• Email: [email protected]

We will acknowledge receipt of your complaint within five (5) business days and work to resolve the matter within thirty (30) calendar days where possible.

15.2 Regulatory Authorities

If you are not satisfied with our response, or if you believe that your rights under applicable law have not been adequately addressed, you may file a complaint with the relevant regulatory authority:

16. Changes to This Privacy Policy

We reserve the right to update, modify, or revise this Privacy Policy at any time to reflect changes in our business practices, legal requirements, or the services we offer. When we make material changes to this policy, we will notify you by:

• Posting the updated policy on our website at bbq-via313.click with a revised "Last Updated" date
• Sending a notification email to the address associated with your account (where applicable)
• Displaying a prominent notice on our website for a reasonable period following the change

Your continued use of our website and services following the posting of any changes to this Privacy Policy constitutes your acceptance of those changes. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

17. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data handling practices, please do not hesitate to contact us. We are committed to addressing your inquiries promptly and transparently.

We strive to respond to all privacy-related inquiries within thirty (30) calendar days of receipt. For California residents exercising rights under the CCPA/CPRA, we will respond within the timeframes required by applicable law.

This Privacy Policy was last reviewed and updated on May 13, 2026. All rights reserved by Via 313.